Market research firms have existed for quite a while (at least since the 1960s) and both their purpose and the how they go about researching market data hasn't changed much. In fact, many of the tactics they used all the way back in the 1960s are still used. For example, focus groups.
Essentially, large organizations or marketing agencies often need to test ideas, products, and campaigns on their target demographic and gauge response before they roll out launches to a bigger audience on a national or international scale.
So, they rely on market research to find their target demographic and ask them questions about the proposed campaigns and products and relay that data back to the organizations.
Online survey sites are just an extension of this practice. Instead of physically walking in to participate in a focus group, consumers are provided with convenient question-and-answer, as well as multiple choice surveys they can take in order for the group to gather data.
However, many people don't want to spend their off-time answering questions and providing their opinions for free, so these same groups provide incentive by paying participants in cash, prizes, and other incentives.
In other words, you get paid for your opinion.
Based on our research and analysis, the best online survey sites will score well in the following areas:
In the past, you used to have to compare various online survey sites in order to find the best ones, this was not only time consuming, it meant that - a lot of the time - you were putting time and effort in for minimal financial return.
However, we here at Survey Surveillance decided to compile a comprehensive list of only the best, most reputable, highest-paying cash survey sites on the web. We did this by combing through thousands of thousands of options and spending countless hours testing them all out. Click here to access them.